MY ROLE: SR. ART DIRECTOR

Oversaw evergreen content production for Bloomingdale’s, supporting ongoing brand storytelling across digital channels.

Concepted and planned monthly photoshoots, developing creative direction, visual references, and shot lists aligned with Bloomingdale’s brand standards and seasonal priorities.

Served as art director on set, leading the creative execution and ensuring consistency across styling, composition, lighting, and overall aesthetic.

Collaborated closely with the producer to manage shoot flow, timelines, and deliverables, ensuring efficient production while maintaining creative quality.

Worked hands-on with stylists, photographers, and retouchers to refine looks, elevate styling details, and polish final imagery.

Partnered directly with the client team to align on creative vision, review selects, and ensure assets met brand and business objectives.

Guided post-production, providing feedback on retouching, color, and final outputs to ensure assets were cohesive, elevated, and usable across multiple touchpoints.

Delivered a library of evergreen assets designed for longevity and flexibility across Bloomingdale’s digital ecosystem.