STUDIO59
THE PROJECT:
In 2019, Bloomingdale’s launched Studio59—their first-ever content studio inside the New York flagship—designed to create high-quality fashion, beauty, and lifestyle programming for social, digital, and paid media.
MY ROLE: SENIOR ART DIRECTOR
Over the course of a year, I:
Pitched and secured executive funding to make Studio59 possible.
Concepted and branded the studio, including naming, logo, and visual identity.
Developed programming ideas + sourced talent, including working directly with Law Roach to produce fashion content.
Directed shoots end-to-end, collaborating with photographers, videographers, and talent.
Partnered with editors to shape final films and ensure consistency across channels.
Oversaw the full creative + production process, from strategy to execution.
