NASCAR X VOLPI
THE PROJECT:
Volpi partnered with NASCAR and Jordan Anderson Racing to sponsor Anderson’s car and amplify the collaboration through social. To bring the partnership to life, we produced a series of organic, social-native videos for TikTok and Instagram, capturing the energy of the track while driving cultural relevance for the brand. The campaign earned recognition as a Webby Award Honoree.
MY ROLE: CREATIVE DIRECTOR & CO-PRODUCER
Pitched and concepted the campaign’s social-native video approach.
Oversaw production alongside our producer, making key creative and logistical calls.
Sourced and hired crew (photographer + videographer) from my network.
Coordinated with NASCAR + Jordan Anderson Racing to capture the necessary content.
Directed creative execution and post-production, ensuring the videos felt authentic to social platforms while elevating Volpi’s sponsorship.
Photographer: Juan Felipe
Videographer: Dmitry Starkin
Editor: Jorge Torres
