THE PROJECT:

7 For All Mankind sought to reposition itself as a luxury denim brand, establishing a new brand “world” rooted in sustainability and craftsmanship while tapping into a fresh, style-conscious audience.

MY ROLE: CREATIVE DIRECTOR & CO-PRODUCER

Partnered with the strategy team to shape the creative direction for the brand repositioning.

• Ideated new content concepts and storytelling approaches to support the shift.

• Sourced and briefed influencers aligned aesthetically with the new direction.

• Produced and executed a fall photoshoot, from concept to final delivery.

• Worked with existing assets, collaborating with a designer to reimagine and redesign them to fit the updated aesthetic.

• Created Instagram Stories and posts to extend the campaign digitally.

• Collaborated closely with the 7 For All Mankind team, their new Creative Director, and internal design teamto align on shoot vision, creative approach, and execution.

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