BIRKENSTOCK

THE PROJECTS:

To amplify Birkenstock’s brand activations through social, we developed a content strategy that highlighted cultural moments and extended storytelling across platforms. This included organic Instagram Stories to tease and amplify events, designed to drive engagement and awareness.

MY ROLE: CREATIVE DIRECTOR & CO-PRODUCER

  • Partnered with the strategy team to shape activations coverage and lead creative direction.

  • Developed and directed Instagram Stories, collaborating with a graphic designer on design and execution.

  • Sourced and hired crew (director, photographer, videographer) through my network.

  • Co-produced the project, making key production calls alongside the producer.

  • Was on the ground at the event, overseeing execution.

  • Worked in the editing suite, guiding post-production to align with brand vision.

Director & Editor: Matthew Lejune

Graphic Designer: Marco Accardo

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